Dannon Launches New Line of Greek Frozen Yogurt Called Oikos
Posted on May 14, 2014
Dannon has launched a new line of Oikos Greek Frozen Yogurt. There are six flavors in the line: vanilla, chocolate, strawberry, cafe latter, black cherry and key lime. The frozen yogurt costs $3.99 a pint. John Stamos will appear in a new commercial for the Oikos Greek Frozen Yogurt.
Art D'Elia, vice president of marketing at The Dannon Company, says, "While the phenomenon of Greek yogurt continues to drive growth in the refrigerated section, the trend is just starting to expand into the frozen aisle. Oikos consumers are always looking for smarter alternatives that don't sacrifice the taste they love. Dannon Oikos Greek Frozen Yogurt delivers an incredible frozen taste experience with half the fat of regular ice cream and 6 grams of protein in every serving."