Celine Cousteau is the Face of Glass Is Life Campaign
Posted on June 10, 2011
Ocean Advocate Celine Cousteau, granddaughter of filmmaker and legendary ocean explorer Jacques Cousteau, is one of the Voices for Glass in Owens-Illinois' new Glass Is Life campaign. The marketing campaign is designed to showcase the unique qualities of glass packaging to build successful food and beverage brands.
Celine is one of six voices for Glass is Life. Here is a list of the six voices:
- Sanpellegrino S.p.A. Chairman and CEO Stefano Agostini, who says glass showcases the quality of the S. Pellegrino brand.
- Monini Olive Oil CEO Zefferino Monini, who chooses glass because it best preserves the flavor of the product.
- Environmentalist Celine Cousteau, granddaughter of Jacques Cousteau, who prefers glass because it is natural, healthy and sustainable.
- true fruits Co-Founder Nic Lecloux, who says glass demonstrates the quality and sophistication of his premium product.
- Bundaberg Brewed Drinks CEO John McLean, who bottles his drinks in glass so it stands out on the shelf.
- Agua del Nacimiento CEO Juan Gabriel Gonzalez, who says glass is the only packaging that shows the clarity and purity of Colombia's best water.
We would like to see more glass bottles instead of plastic. Beverages certainly taste better when they come in glass bottles.
Photo: PRNewsFoto/Owens-Illinois, Inc.
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