Camille Rowe is the Face of Dior Poison Girl
Posted on February 10, 2016
French-American model and actress Camille Rowe is the face of Dior Poison Girl, a new fragrance from Dior. Some of the notes in the new fragrance include bitter orange, vanilla and tonka bean
Dior perfumer Francois Demachy said he had the idea of youth in mind when he created Poison Girl. He says, "It was more a question of character. I had an idea of youth. A woman who is very strong-willed, almost provocative, maybe even scandalous. My starting point was a combination of this woman and Poison, which had created a powerful shock in the perfume world when it came out."
The campaign's short film was directed by So Me (Bertrand de Langeron). It is set in a rooftop night club called Boom Boom Boom.
Camille shared a photo on Facebook and declared, "I am poison!!!"
Here's some behind-the-scenes footage.