Build-A-Bear Workshop Unveils New Store With Interactive Features
Posted on September 29, 2012
Build-A-Bear Workshop has launched its first newly designed store with interactive features. The store is located at West County Center in St. Louis. Build-A-Bear has spent the last two years developing the interactive techology for the new store design. The updated store allows guests to personalize the bear-making process and offers them a different experience each time they visit.
Here are some highlights of the new Build-A-Bear stores:
- An interactive storefront with digital signage that changes for the seasons, holidays or special events. Guests can interactive with the signage that use Kinect and interactive touch elements.
- The Choose Me station where guests are introduced to the plush toy options.
- The Love Me station where guests customize their furry friends with personality attributes - like cuddly, brave, silly and smart - that are displayed as emoticons on an interactive table.
- The Hear Me station, an interactive touch screen supplied by Canvys, features sounds that can be inserted into the stuffed animals. Guests can also loud current music or sounds or record their own voice.
- The Stuff Me station where guests can make their new furry friend smell like bubble gum, strawberry, cotton candy, chocolate cihp or other scents.
- The Fluff Me station allows Guests to interact with their new furry friends at a digital bath tub that is enabled by Samsung's SUR40 with Microsoft PixelSense technology. The digital tub recognizes the items as they are placed on it and reacts with sensory effects such as virtual bubbles that appear when play soap is placed on the surface of the "water."
- The Dress Me station is now organized by theme, such as dress up and super heroes. Match Me technology is provided to show what new clothing options are available for the plush toys and to offer suggestions.
- At the Name Me station guests use a viewfinder or "bear-o-scope" that reveals the special attributes and personality that have been added to the plush animal. Shoppers a create a birth certificate for their plush toys here.
Here is a schedule for five other upgraded Build-A-Bear stores that will open later this year:
- Stoneridge Shopping Center in Pleasanton, Calif. on Friday, Oct. 5
- Annapolis Shopping Mall in Annapolis, Md. on Friday, Oct. 19
- The Somerset Collection in Troy, Mich. on Friday, Oct. 26
- Fair Oaks Mall in Fairfax, Va. on Friday, Nov. 9
- Castleton Square Mall in Indianapolis, Ind. on Friday, Nov. 16
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