Bruce Weber Directs Lands' End Holiday 2015 Campaign
Posted on December 1, 2015
American photograph Bruce Web directed the 2015 holiday campaign for Lands' End. The campaign is called We Believe in You. It contains print photographs and a short film.
Weber says in a statement, "As a photographer, it's really important when you start a new project to have the energy and enthusiasm of a cheerleader. Everything depends on the people you're working with and photographing, as well as your connection to them – you want them to express their best imaginable spirit. Through this project, I've come to admire Lands' End's commitment to the environment and I appreciate how they want their clothes to become a part of people's lives in a very real way. I wanted that same feeling for my photographs, so I chose new and old friends to be part of this experience."
The holiday campaign was designed to portray the heartfelt moments and connections of multigenerational families and friends. It showcases items from the Lands' End holiday collection including apparel and festive gifts.