Big Lots Launches Entertaining Black Friday Woman Commercial
Posted on October 30, 2015
Big Lots has kicked off a Black Friday campaign. They have released an entertaining commercial featuring a song called "Black Friday Woman." America's Got Talent finalist Deanna DellaCioppa sings the song. The song is a Black Friday shopping twist on Santana's "Black Magic Woman."
Ad Age reports that the ad agency O'Keefe, Reinhard & Paul (OKRP) is behind the ad. Jennifer Bills, creative director of OKRP, tells Ad Age, "We knew we could take the music to a different place where it might even be bolder. So we moved it up a few years and put it into a more owning-it decade of women asserting themselves musically."
Deanna has a great and strong voice. This is a fun ad that is likely to viral for Big Lots. Deanna sings that "she's gettin' all the deals that she can see" and "Christmas doesn't happen without me." The best line is that she also makes some ninja bread cookies that are so yummy "they'll karate chop your mouth."
Take a look:
Photo: OKRP/Big Lots