Barnes & Noble Stores Testing Playroom Boutiques

Posted on November 11, 2010

Barnes & Noble, Inc. has announced the initial rollout of 3,000 square foot boutiques in five test stores: Enfield, Connecticut; Manchester, Connecticut; North Brunswick, New Jersey; Holmdel, New Jersey; and Bronx, New York. The play spaces incorporate interactive displays and are the result of strategic partnerships with toy and games manufacturers. Barnes & Noble has created five interactive play areas - Building, Learning, Imagining, Creating and Playing. The photographs of the play areas are from B&N's Bronx, NY store.

Mr. Carey said the company planned to roll out more boutiques after a period of testing. The newly designed spaces include:

In addition to the five new boutiques, Barnes & Noble has also expanded its Toys & Games departments in stores nationwide ahead of the holiday season. Barnes & Nnoble's rival Borders has also become more toy focused. Borders


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