Aveeno Created a Pop-up Forest in Times Square
Posted on April 9, 2011
Aveeno Skincare created a pop-up forest in New York City's Times Square. Visitors who traveled through the Aveeno Active Naturals Forest in Times Square experienced how nature makes the planet more beautiful and received seed cards to plant their own trees and samples of the latest Aveeno Active Naturals Products.
Visitors were taught how trees help turn CO2 into clean oxygen and other ways to reduce CO2 transmissions, such as by using energy efficient light bulbs, carpooling and bike riding.
Aveeno is also donating 500 trees to MillionTreesNYC, a public-private partnership between New York Restoration Project (NYRP) and the City of New York.
Here's a video of the pop-up forest in the middle of New York City's concrete jungle.
Photo: PRNewsFoto/Johnson & Johnson's Aveeno