Augmented Reality Used in Upcoming Line of Avatar Cards
Posted on November 20, 2009
Products from Coke and McDonald's that tie in with the upcoming James Cameron film, Avatar, will use augmented reality. A helicopter will come out when Coke cans are held in front of a webcam. Cards available at McDonald's will unveil controllable 3-D Avatar images when users put them in front of a webcam and visit the Avatar website.
The video below shows how the augmented reality technology works in the upcoming line of Avatar cards. Take a look:
Note: There is also a large Avatar toy collection being launched by Mattel.
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