Anna Ewers Stars in the Hugo Boss Spring/Summer 2016 Campaign
Posted on February 24, 2016
Model Anna Ewers stars in the Hugo Boss Spring/Summer 2016 advertising campaign. The campaign was photographed by Inez van Lamsweerde and Vinoodh Matadin with styling by Joe McKenna and makeup by Aaron de May.
Jason Wu is the designer of the Hugo Boss spring 2016 collection. He joined the company as creative director in 2013. Anna is a carrying the BOSS Bespoke bag in the campaign images featured. She is carrying the patchwork edition of the bag in the second photo.
Hugo Boss says the campaign film was inspired by the interplay of architecture and nature. The campaign also features male model Clement Chabernaud.
You can find the campaign on Fashion Gone Rogue.
Update: Anna also returned in the fall to star in the Boss The Scent campaign in an ad with British actor Theo James. Take a look: