Anja Rubik Has Multiple Hairdos in Kerastase Campaign
Posted on January 15, 2016
Kerastase has announced model and 25 magazine editor Anja Rubik as a new face. Anja stars in the brand's Visions of Style II campaign. The campaign showcases different hairstyles created using Kerastase's L'Incroyable Blowdry.
Anja says in a statement, "I've been faithful to Kérastase products for many years. I'm so happy to be the face of Visions of Style II because Kérastase reflects my personality. There is a truly unique, luxurious quality to the brand, as well as a transformative element. For me, it's important to grow and constantly change and evolve. I love that L'Incroyable Blowdry empowers you to be whomever you want to be by making it so easy to style and restyle your hair."
L'Incroyable Blowdry is a shapeable heat lotion created to help make blowdrys last longer. It will arrive in Kerastase salons in February. Ten different hairstyles were created for the campaign. Here is a video showing Anja's multiple hairstyles.