American Greetings to Launch Muhammad Ali Cards
Posted on January 18, 2008
American Greetings has announced a licensing agreement with Muhammad Ali Enterprises LLC that will bring the images and famous quotes of Muhammad Ali to the greeting card aisle. The Muhammad Ali collection will debut in mid-January 2008 in anticipation of Black History Month, which is observed annually in February. The first eight cards in the collection will be birthday, thinking of you and anytime cards designs. They feature Ali photos coupled with some of his most recognized quotes.
Paul Palmer, Director of Ethnic Card Marketing at American Greetings, said in a statement, "It's a natural fit for Ali to be the focal point of cards that inspire and motivate others to reach their goals, persevere through hardship, and celebrate their many accomplishments in life. The cards truly capture his spirit and determination in a way that moves others to strive for greatness in much the same way that 'The Greatest of All Time' has done throughout his life."
The Muhammad Ali collection from American Greetings will be available starting January 21st as part of its Black History Month line. The cards will be sold in grocery stores, drugstore and supercenters. Individual cars will cost $2.99 each. They cards can also be found in American Greetings and Carlton Cards stores.