American Eagle Outfitters Launching 77kids Stores
Posted on August 22, 2010
American Eagle Outfitters launched its first 77kids store in Pittsburgh last month. The stores include a "denim canyon," featuring the 77kids denim collection. The stores also include interactive touch screens and drawing pads. These types of interactive features are likely the future of children's clothing and toy stores.
77kids also recently opened a store at the Cherry Hill Mall in New Jersey. Several more 77kids stores are planned for this year.
Here is a list of confirmed locations for five more planned 77Kids stores.
- The Mall at Robinson, Pittsburgh, PA (July 15)
- Danbury Fair, Danbury, CT
- Mall of America, Bloomington, MN
- Carousel Center, Syracuse, NY
- Crabtree Valley Mall, Raleigh, NC
The 77kids site also has features like an interactive denim guide and size wizard. The company sends free 77kids stickers with orders from the site.
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