Amanda Seyfried Named Face of Cle de Peau Beaute
Posted on October 28, 2010
Actress Amanda Seyfried has been named the face and global spokesperson of Cle de Peau Beaute, a division of Shiseido. Amanda will appear in the brand's Spring 2011 campaign shot by British photographer David Sims.
Yoshiaki Okabe, General Manager of Cle de Peau Beaute, said, "Amanda's radiance and sophisticated style are the perfect embodiment of Cle de Peau Beaute. Her beautiful persona and her commitment to giving back exemplify the Cle de Peau Beaute ideal and we are thrilled to have her representing our brand."
Amanda Seyfried said, "I have long admired Cle de Peau Beaute. As the new spokesperson for the brand, it was very important to me that the collaboration be an authentic one. I appreciate Cle de Peau Beaute's philosophy of empowering each woman to define her own unique sense of style. It's a very sophisticated approach to beauty that I appreciate and I feel closely reflects my own beauty ideals."
You can watch a video of Amanda's first campaign on Vimeo. Here's Amanda speaking at an event for Cle de Peau Beaute in Hong Kong.