Alyssa Milano, NFL Player's Wives Star in NFL Fit for You Apparel Campaign
Posted on October 6, 2010
The NFL has launched a fashion line called Fit for You. The campaign for the Fit for You selection features wives of famous players and coaches modeling the clothes.
Alyssa Milano - who has her own line of sports apparel for women called Touch - is also seen modeling the new NFL collection. The ad slogan reads, "Finally, NFL wear with a competitive edge."
Alyssa Milano is also a designer for the NFL's new sports apparel collection. Fox News reports that Twenty NFL wives participated in the Fit for You campaign. The clothes will sold in 3,000 stores this fall. Victoria's Secret will be one of the stores carrying the NFL women's apparel line.
You can find some items from Alyssa Milano's collection on NFLshop.com.
Update: There is an interesting story on Bloomberg about how Alyssa created a sports fan clothing empire for women.