Alison Brie is the Macy's Gift Guide
Posted on October 28, 2024
Actress Alison Brie stars as the Macy's Gift Guide in the Macy's 2024 holiday campaign. Macy's transforms its annual holiday gift guide into a character played by Alison. She is responsible for curating all things holiday, from gifting to festive dressing to hosting.
Sharon Otterman, chief marketing officer at Macy's, says in the announcement, "Macy's Holiday campaign introduces Alison Brie as the Macy's Gift Guide, offering customers a new, fun and personalized approach to discover the gifts and experiences only Macy’s can offer. From finding the perfect gift for family and friends, to self-gifting moments, the Gift Guide will curate all things holiday."
Alison says in the announcement, "I am delighted to work with Macy's and be a part of the Holiday campaign for such an iconic retailer. The holiday season holds a special place in my heart, filled with warmth, joy, and cherished moments with family and friends. Being able to capture that spirit and share it with everyone through this campaign has been an incredible experience."
The Macy's Gift Guide campaign will include a series of short films shot by director Stacy Wall inside an immersive and stylized "gift world." Actor Matt Bush will play the Gift Guide's Mentee in the campaign. The first video is called Meet The Macy's Gift Guide
The Macy's Holiday Gift Guide for 2024 is also live with gift ideas in dozens of categories as well as a Top 100 Holiday Gifts list.
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