Al Nassma Camel Milk Chocolate Company Going Global
Posted on July 21, 2009
Reuters reports that Al Nassma, a United Arab Emirates based manufacturer of chocolate made from camel milk, is ready to to take its chocolates global. They are in talks with Harrods and U.S. malls. They are also interest in the Japanese market. The company was found by Dubai's ruler Sheikh Mohammed bin Rashid al-Maktoum.
Reuters reports that the company wants to be "the Godiva of the Middle East." The company says, "It's a luxury product, so we will never be in supermarkets. The plan is to be in one mall in each UAE city."
Godiva is a good business model to follow for luxury chocolate. The chocolates are made without preservatives. The company also uses locally grown spices, nuts and honey.
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