Agent Provocateur to Open Flagship Store on Rodeo Drive
Posted on January 6, 2011
The Beverly Hills Courier is reporting that lingerie company Agent Provocateur is going to open a flagship store on Rodeo Drive in Beverly Hills this spring. Agent Provocateur is taking over a retail space from Bally at 242 N. Rodeo.
Agent Provocateur CEO Garry Hogarth told the Courier that he is very confident about the company's future. The company is also expanding its product line to include sunglasses, cosmetics and bedding.
Update: Haute Living has a report on the opening of the new store. Haute Living says the store has 1,900-square-foot of space and features a glass front entrance and a marble foyer. The packed event was attended by celebrities and socialites. There were, of course, lingerie models, at the store opening party. They were wearing pieces from the brand's new Soiree 2011 collection.