2016 British Toy Industry Award Winners Announced
Posted on January 26, 2017
The winners of the 2016 British Toy Industry Awards were announced this week at a gala even held in Olympia's Apex Room. The annual awards are part of the London Toy Fair. This was the 52nd year for the toy awards.
The winners were announced by Jon Diver, chairman of the British Toy & Hobby Association, and Toy Retailers Association chairman Alan Simpson. The popular Hatchimals toy won Toy of the Year. Snuggles My Dream Puppy won Interactive Toy of the Year and Pie Face won Game of the Year. Hatchimals, Snuggles and Pie Face are pictured above.
Here is the list of winners:
- Action Figures Range of The Year: Power Rangers, Bandai
- Pocket Money Toy of The Year: Mash'ems & Fash'ems, Character Options
- Interactive Toy of The Year: Snuggles My Dream Puppy, Character Options
- Craze of The Year: Pokemon, Esdevium
- Collectable Range of The Year: Shopkins, Flair
- Social Media Sensation of The Year: Speak Out, Hasbro
- Game of The Year: Pie Face, Hasbro
- Construction Range of The Year: Lego Star Wars, Lego
- Doll of The Year: DC Super Hero Girls 12″ Fashion Assortment, Mattel
- Imaginative Play Set of The Year: Num Noms Lip Gloss Truck, MGA
- Creative Toy of The Year: Gel-a-peel 3D Design Station, MGA
- Pre-School Toy of The Year: Paw Patrol Paw Patroller, Spin Master
- Outdoor Toy of The Year: Phlat Ball, Vivid
- Electronic Toy of The Year: Selfie Mic, Worlds Apart
- License of The Year: Paw Patrol, Spin Master
- Supplier of The Year: Ty
- Toy of the Year: Hatchimals, Spin Master